In today’s “new-normal” - managing a constantly evolving set of organizational priorities along with ever-increasing customer expectations while working with limited resources means everyone needs to chip in. As mentioned in this Gary Hamel video, enlarging the leadership franchise and syndicating the work of designated experts is the key to unlocking the organization's latent capability.
This means Leadership is no longer the preserve of “leaders” and Subject Matter Expertise is no longer the preserve of designated “experts”.
Enterprise Social Networks (ESNs) are ideally positioned to contribute here since they are not limited by organizational hierarchies or departmental silos.
Few areas where ESNs can make a difference are -
An key factor that makes ESNs an attractive option - is the availability of the talent and technology to interpret the reams of data being churned by these networks. Organizational Network Analytics (ONA), or the ability to collect and interpret ESN data, are now helping visualize and interpret how the network is helping organizations. Open source tools like NodeXL are enabling everyone to analyse networks and get actionable insights.
Given below is sample network analysis output (from NodeXL) with visual cues like :
Image Courtesy - NodeXL Site
By providing clarity on questions like these, ONA can help organizations understand 'informal' structures present within the formal hierarchy. This information can in-turn be used for - enabling meaningful engagement with leadership and identifying influencers / experts who can help drive change / provide thought-leadership respectively.
This is a relatively new field and will evolve significantly with the incorporation cutting edge technologies like Artificial Intelligence / Machine Learning / Natural Language Processing etc. In the long term, ONA will help organizations look at every problem and every solution holistically - by focusing on the actual informal structures that decide organization effectiveness.
This article has also been featured at DirectSuggest.com
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